Here’s 10 ways to increase the impact of your church announcements. I’ve given announcements from the pulpit more times than I care to think about over the last 35 years. Announcements are an absolute necessity for any church or organization. But, since they are not the main focus of your services, many folks tune them out. So the question arises, “How can you make your church announcements more effective?”
1. Limit Your Announcements
Focus on announcing no more than five of the most important events, goals or priorities. Remember, every time you add an announcement you reduce the effectiveness of all the announcements.
2. Maintain Majority Relevance
Your announcements should be geared to address at least half of your congregation. Continually making announcements that impact only on a small segment of your church, reduces the attention of the majority. They soon learn to ignore them because they think you aren’t talking to them.
3. Keep It Simple
Don’t make your announcements complicated. Don’t overwhelm them with too much information. Don’t alienate new believers and guests with acrostics, abbreviations, churchy “insider language” or heavy doctrinal terms. Save theology for a class or sermon where it can be more fully explained.
4. Be Positive When Possible
There are times when you have to address negative issues. But generally, announcements aren’t the best venue. Plus, it takes a special person to deliver a negative report properly. And, you don’t want to come off as being angry, immature or sounding like a whiner. People will stop listening if you are consistently the bearer of bad news. You can’t “sugar coat” the negatives, but try to avoid using the announcements as opportunity to berate or whine.
5. Use An Announcement Template
If you are writing out your announcements keep them somewhere between 100-150 words each. Of course you’ll find it takes more time to simplify and write less. But, the effort pays off. Here again, don’t overwhelm them with information. If you want to make it super simple here’s a simple template to help you get started.
Event or Announcement Name / Day of Week / Calendar Date / Time of Day / Location / Leader’s Name (Speaker, Coordinator) / Call To Action
Church Evangelism Class // Saturday, April 30th, 10am to 2 pm // Fellowship Hall // Pastor Smith will be leading the seminar // You can pre-register for $50 (price includes book and workbooks, a light lunch and daycare) You can sign up in the foyer or on the church website
6. Maintain Ministry Alignment
Announce things from the pulpit that align with your church’s mission and vision. There are some great causes and ministries out there, but they can mentioned on your other channels. (See #7) Avoid confusing your folks by introducing conflicting priorities. You’ll produce better results by maintaining a tight focus.
7. Prioritize Announcement Channels
In a small church there is always the temptation to announce everything. There are many reasons for that, but that’s for another post. Prioritize, not only the “what”, but decide on “where” your announcements will gain the best traction. (See Examples below)
High Priority Items: – Verbally, from the pulpit, in emails, the bulletin, the website and social media.
Medium Priority Items: – In emails, in the bulletin, social media and on the website.
Low Priority Items: – In emails and in the bulletin
8. Connect Them To “Why”
Inspire your folks, don’t just inform them. Make sure that you connect to your people’s heart by explaining the “why” as much as the “what, when. where and how”. Frame the announcement in a way that reveals how it is going to make a difference to them and others. If possible talk more about benefits than about features. Explain the vision or value and give them a compelling reason to listen and take action.
9. Give A Clear Call To Action
The main purpose of an announcement is to gain a prompt response, so giving your folks a clear action step is a must. Clearly state exactly how people can respond and by quickly repeating the steps at the end it will help them to engage.
10. Celebrate Your Past Successes
Don’t forget to recognize those people who have helped in recently held ministry events. Your folks need to know that they are appreciated for their efforts. It will encourage them to listen more closely and respond more readily to your future announcements.